Where to Buy.Where to Build.Where to Skip.
Geographic market intelligence for location- and route-based businesses and their investors. Visualize MSA-level data, identify white space, calculate local TAM, and move faster than your competition.
Why PinpointIQ
Confident market decisions
require unified data.
PinpointIQ brings every dataset location- and route-based operators need into one strategic view.
The data exists.
Census, competitive, demographic, and operational data is all out there. Every multi-site and route-based operator is trying to use it to pick the right markets, the right footprints, the right next acquisition.
But it's scattered.
The signal is split across half a dozen tools, exports, and spreadsheets. Stitching it together for one market takes days. Doing it across 50 metros means it never actually gets done. so big decisions get made with partial information.
PinpointIQ unifies it.
One geographic view of every U.S. market: TAM, demographics, competitive density, and your own portfolio data layered together. Strategic decisions. where to buy, where to build, where to skip. backed by the full picture, in minutes.
In Practice
Strategic market decisions,
on one screen.
PinpointIQ replaces the spreadsheet stack with a unified geographic view.
Multi-site growth is a sequence of geographic decisions.
Every multi-site and route-based operator makes the same calls over and over: which markets to enter, where to add density, which acquisitions actually expand the footprint vs. cannibalize it.
Each decision pulls from a different tool.
Census in one tab. Apollo or PitchBook in another. Internal POS data in a spreadsheet. Local competitive scans done ad hoc. The analyst time burned reconciling sources crowds out the actual strategy work.
PinpointIQ puts the answer in front of you.
Census, demographics, competitor maps, TAM models, and your own location data. unified at the MSA level across 900+ U.S. markets. Click a metro, see the full picture, make the call.
Coverage
Full coverage of 30 location- and route-based verticals across 900+ markets in the US
Identify opportunities in fragmented, location- and route-based businesses where market selection drives valuation.
Route-Based Services
- Commercial Landscaping
- Junk Removal
- Painting & Surface Restoration
- Pest Control
- Pool & Spa Service
- Tree Care & Arborist Services
- Window Cleaning
Trade Services
- Commercial & Residential Cleaning
- Electrical
- Fire Protection
- Garage Door Repair
- HVAC Service
- Plumbing
- Roofing
- Window & Door Installation
Healthcare
- Behavioral Health & Counseling
- Dental Practices & DSOs
- Eye Care & Optometry
- Physical Therapy & Rehab
- Urgent Care & Primary Care
- Veterinary Practices
Automotive
- Auto Repair & Maintenance
- Car Wash & Detailing
- Collision & Body Repair
- Parking Lot Maintenance
- Tire & Oil Change
Consumer Services
- Childcare & Early Education
- Funeral Services
- Gyms & Fitness Studios
- Salon & Barbershop
- Spa & Med Spa
Don't see yours? Request it →
Pricing
Simple, transparent pricing
Pay only for the verticals you use. Up to 5 users included. Cancel anytime.
Free trial
Full access to every vertical you select. No charge during the trial period.
First vertical
Unlimited access to one vertical. Every MSA, every data source.
Each additional vertical
Add any number of additional verticals. Adjust your mix at any time.
Users
Up to 5 users included. Each additional block of 5 users is $100 per month. All users must share the same work email domain.
1 vertical, 5 users
$150/mo
2 verticals, 5 users
$200/mo
3 verticals, 8 users
$350/mo
5 verticals, 10 users
$450/mo
Work email required. No setup fees. No annual commitment. Card required to start the trial. Cancel anytime through the customer portal.
What It Does
Everything your team needs.
Nothing it doesn't.
Purpose-built for location- and route-based businesses. not a generic BI tool repurposed for the job.
See the market, don't read about it
Interactive choropleth maps with drill-down to census tract level. Filter, compare, and rank 900+ markets in real time. Calculate local TAM. No spreadsheets required.
- Choropleth + dot density layers
- Click-to-drill market detail
- Filter panel with 50+ variables
Demographic, economic & industry data. unified
Stop toggling between Census, CoStar, and Google Maps. PinpointIQ brings population, income, competitor density, and growth metrics into one layer.
- 900+ markets
- Demographics, economic, and vertical-specific indicators
- Competitor location overlays
From data to insight in minutes
Decision-makers move fast. PinpointIQ is built for the pace of business. not for academic research. Shareable exports, presentation-ready outputs, no data science degree required.
- Market reports in one click
- Exportable maps + tables
- Built for corporate development, not data scientists
Use Cases
Built for your workflow
Whether you're scoping a new market, sizing the next acquisition, or planning organic expansion, PinpointIQ fits the moment.
Find the right market for your next acquisition
Evaluating a new market? Layer competitor density, customer population growth, and relevant demographics to surface the markets worth pursuing. and rule out the ones that aren't.
Know if a market can absorb more locations
Before expanding to a new market, understand the saturation point. PinpointIQ maps competitor locations, service radii, route density, and demographic demand against each other.
See where the opportunity actually is
The best expansion markets aren't the obvious ones. PinpointIQ's proprietary market sizing engine calculates local TAM to reveal the underserved geographies hiding in plain sight. before your competitors find them.
Contact us
Questions, partnerships, or just want to learn more. We'd love to hear from you.